Waitt Company Acquires Bobby Jones Brand
Posted on May 24, 2013
Waitt Company announced it has reached an agreement to acquire all operating assets of the Bobby Jones brand from W-Diamond Group Corporation. The Jones family and the W-Diamond Group Corporation have also agreed to provide Waitt Company a long-term license for the exclusive use of the Bobby Jones brand globally for apparel, golf equipment and related products and accessories.Bobby Jones is recognized as one of the greatest golfers in the history of the sport. Waitt Company will operate the Bobby Jones business under a newly formed affiliate, Jones Global Sports
Dana Bradford, CEO of Waitt Company, says, "We are humbled by the trust the heirs of Bobby Jones are putting in us to protect and expand this premium brand globally in a manner consistent with the legacy of Bobby Jones. We look forward to moving the Bobby Jones brand forward in partnership with management. Andy Bell, Jesse Ortiz and the entire team have a tremendous passion for golf and pride in the Bobby Jones brand, and we are honored to be partnered with them."
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